Leigh W. Karsch is a Creative Director with an extensive background in both marketing and design. She has provided art direction and project management for a number of branding campaigns, some of which have been published in major publications such as The Wall Street Journal. Leigh is also a web designer and has developed websites for entrepreneurs and a variety of small businesses. As a marketing professional, Leigh has provided strategic marketing planning for clients in the publishing, hospitality, legal & retail industries. She has implemented successful marketing campaigns and secured national media coverage in print, radio and television.
Ms. Karsch is also the co-founder of The Training Design Studio. As Director, she develops and designs webcasts that provide strategic business solutions in the areas of training, marketing and customer service. Leigh also leads her creative team in developing materials for leader-led training programs and collateral materials. Prior to starting TDS, Leigh spent her tenure at one of the nations leading law firms, providing creative direction for the launch and operations of a workplace training division that offered training in the areas of compliance, harassment, diversity and immigration.
Ms. Karsch has won several national awards for design, including two consecutive Neographics Awards for Excellence and an LMA Marketing Award for Best Recruiting Campaign.
Leigh Karsch has extensive experience offering strategic marketing consultation to businesses. She often works with small companies who need a jump-start or re-start to their branding and marketing initiatives. Her successes in the corporate sector are easily translated to the small business community. Some of her capabilities are listed below:
CHALLENGE: Houston-headquartered law firm needed a logo design when their firm launched.
SOLUTION: Designed opening announcement logo, and all stationery pieces for firm.
CHALLENGE: Philadelphia-based archiving company needed a marketing strategy to generate new business leads.
SOLUTION: Concepted and designed a multi-piece direct mail campaign.
CHALLENGE: Unique outdoor advertising firm specializing in automobile-wraps needed a press kit for advertisers.
SOLUTION: Developed a modular system to include stationery and masthead for quote and other information sheets.
CHALLENGE: During the 'dot com boom' a global law firm needed an ad series for a tech-publication.
SOLUTION: While employed by the law firm, designed ad layout. (copyright 2002 Morgan, Lewis & Bockius LLP)
CHALLENGE: Accomplished novelist in need of an emarketing campaign to advertise the launch of her new book.
SOLUTION: Along with colleague from Webcre8ive designed an email template to be used for frequent e-marketing to mailing list.
CHALLENGE: Self-published author of urban novel looking for savvy bookcover illustration.
SOLUTION: Custom bookcover illustration.
CHALLENGE: Global law firm needed a holiday card designed that was elegant and regal.
SOLUTION: While employed by the law firm, designed a sophisticated card using a variety of technical printing techniques including multilevel embossing, engraving and metallic inks. Winner of Neographics Award for Excellence. (copyright 2003 Morgan, Lewis & Bockius LLP)
CHALLENGE: Interior designer launching her business needed an identity that matches her style and eye for elegant design.
SOLUTION: Designed a logo and stationery reflecting her design perspective.
CHALLENGE: Elite clarinet manufacturing company, with operations based in Canada, needed an ad for a series of trade publications.
SOLUTION: Designed ad, wrote headline copy.
CHALLENGE: Global law firm needed an exciting recruiting campaign strategy for law school graduates.
SOLUTION: Art Directed multi-faceted recruiting campaign to include brochure, stationery, online games. (copyright 2004 Morgan, Lewis & Bockius LLP) Winner of Legal Marketing Association Best Recruiting Campaign 2nd Place.
CHALLENGE: Local organization needed a billboard design in support of their favored candidate.
SOLUTION: Designed billboard.
CHALLENGE: Non-profit organization hosting its annual fundraiser needed an impactful invitation to send to its over 1000-person mailing list.
SOLUTION: Designed elegant multi-piece invitation set to sit in metallic pocket envelopment.
CHALLENGE: National plaintiffs law firm needed an invitation for a seminar.
SOLUTION: Designed piece, purchased printing and wrote headline copy.
CHALLENGE: Financial advisory firm needed a pitch template for potential clients needing seller and buyer representation.
SOLUTION: Developed flexible template to be used for new business meetings and reporting template. Also designed corporate stationery.
CHALLENGE: Philadelphia-based author needed a striking bookcover design for her fledgling novel.
SOLUTION: Designed bookcover that launched author into a publishing deal with Simon and Schuster; multiple media appearances, and a front-page news story interpretation of the cover during NBA All-Star Weekend.
CHALLENGE: College institution needed a unique invitation for its homecoming festivities.
SOLUTION: Designed a Bruce Springsteen inspired nostalgic piece. Custom illustration design.
CHALLENGE: Financial advisory firm needed website to catalog their expertise, services, and recent transaction for potential clients.
SOLUTION: Along with colleague from Webcre8ive, designed a website interface that demonstrates the firms superior level of client service and expertise.
CHALLENGE: Essence bestselling author looking for website redesign to include weblog and other enhanced functionality.
SOLUTION: Along with colleague from Webcre8ive, designed interface offering cleaner navigation, structure and database-driven elements allowing for client customization.
CHALLENGE: New company specializing in leveraging webcasts for learning and developing training courses for clients needed corporate web presence.
SOLUTION: Along with colleague from Webcre8ive, designed engaging site, reflecting the company's approach to learning and design.
CHALLENGE: Jewelry designer looking for an ecommerce website to display her one-of-a-kind creations.
SOLUTION: Designed and developed database-driven ecommerce site.
